We’re seeking a strategic yet action-oriented Head of Marketing to lead UKAD’s marketing efforts, from strategy and positioning to lead generation. You’ll play a key role in expanding our presence in target markets (Nordics, UK, US), equipping the sales team with impactful materials and campaigns, and ensuring all marketing activities align with our overall business objectives.
And a few more points to match:
— 8+ years of B2B marketing background, ideally in the fields of software development, IT consulting, or SaaS — Proven experience with international marketing strategy and execution — Strong skills in SEO, paid media (LinkedIn, Google, Bing), and web analytics (Google Analytics certified is a plus) — Comfortable with technical content; experience in writing and collaborating with developers — Excellent writing/editing skills with a clear, non-salesy style — Proficient in SEO tools (e.g., Semrush) — Solid team leadership: goal setting, performance tracking, team management — Strong English.
Be a plus: experience in lead generation and outbound support.
Your responsibilities:
— Develop and execute a marketing strategy aligned with UKAD’s growth goals — Craft positioning and messaging around strengths in staff augmentation, .NET/Azure, CMS migration, and AI — Oversee website performance, SEO (English + 4 local versions), and coordinate link-building efforts — Lead a small marketing team (designer, content writer); manage tasks and timelines — Track key metrics and implement data-driven improvements — Drive content creation: service pages, blog, landing pages, and client case studies — Manage reviews (Clutch, etc.) and launch targeted ads — Grow LinkedIn presence.
Our hiring process includes the following steps:
— An initial introduction call with our recruiter team — A practical test assignment to evaluate your skills — A final interview with our C-level team — Job offer!
What We Offer * Opportunity to work remotely, or in a hybrid format * Flexible schedule — start your workday anytime between 08:00 and 11:00, whatever works best for you * Work equipment provided (if needed) * Minimal bureaucracy — focus on work, not paperwork * Conferences, meetups — we support your professional growth * Sane and polite, but effective management * The best corporate culture (according to our teammates’ opinions) * Competitive salary and other stuff * Becoming a part of UKAD with unique value and long-term relationships.
Some facts about UKAD to help you make a decision:
— During 2022-2025, we only increased cooperation with our foreign partners — UKAD combines the benefits of family-sized companies, like no bureaucracy, easy access to the executives, with sustainable growth and vast opportunities — Our company is strong enough to be not just a vendor but a tech partner. We can afford to choose customers that respect developers — UKAD is one of the leading employers in Kharkiv, according to DOU.
