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Описание: |
IGaming product is looking for a talented CRM/ Email marketing specialist / Retention manager with Customer.io to join the team.
Requirements:
* Experience in the Gambling/Betting niche in a similar position for 2-3 years or more;
* Experience with Email newsletters;
* Experience in working and setting up additional communication channels with existing customer bases;
* Experience with Customer.io CRM system is a must;
* Experience with user segmentation;
* Understanding of basic mailing formats: promotional campaigns, trigger campaigns, chains;
* Basic understanding of how logical operators work;
* Basic knowledge of HTML;
* English — Pre-intermediate/Intermediate.
* Knowledge of general internet marketing trends;
* High attention to details;
* Responsibility and self-organization skills;
* Ua/Ru — native/fluent level.
Main Responsibilities:
* Working in Retention Team;
* Assist in implementing the overall brand strategy in various GEOs;
* Analyzing the market and competitors;
* Develop, launch and oversee automated and manual email, push, sms campaigns to improve customer retention and increase engagement;
* Monitor their quality, analyze their effectiveness, prepare reports on them;
* Develop and implement customer segmentation strategies to ensure relevance and targeting of messages to different customer segments;
* Generate new ideas, develop and implement activities / initiatives to maximize positive impact on key business metrics;
* Research customer base, conduct analysis of existing trends, drivers, barriers and patterns of customer behavior;
* Conduct A/B testing of business hypotheses through the launch of new campaigns.
What You Will Get:
* Remote-First Comfort & Flexibility. Stay productive and connected — no matter where you are. Participate in virtual meetings, collaborate seamlessly online. Enjoy the freedom of remote work without losing the feeling of being part of a close-knit, engaged team.
* Monthly Well-being Budget — Fully Sponsored. Every month, we provide a company-paid allowance for your physical and mental wellness: sports, fitness memberships, online/offline courses, massage, spa, creative hobbies — whatever keeps you energized.
* Time Off — 100% Paid. We offer 21 working days of paid vacation, 10 fully paid sick leave days, and all public holidays in your country — so you can truly rest and recharge.
* Life Happens — We’ve Got You. We offer 3 additional paid days off per year for significant life events: birth of a child, your wedding, or the loss of a close family member. These days are fully paid by the company — because you come first.
* Referral Bonus Program. Know someone who’d be a great fit? Refer and earn! We offer generous cash bonuses for successful hires you bring into the team.
* Celebrations — Backed by Bonuses. On your birthday, you’ll receive €100 (probation) or €200 (post-probation) — plus a delicious office celebration, all covered by us. On your work anniversaries, enjoy personalized gifts and growing monetary rewards — the longer you stay, the more we celebrate.
* Impactful Work in the iGaming Industry. Work on innovative iGaming projects that blend creativity with top-tier tech. You’ll join a team of specialists passionate about sharing knowledge and pushing boundaries.
* Learning & Development — Company-Funded. We believe in growth. All company-initiated training is 100% paid by us. If you choose additional personal development, we cover 50% of the cost, up to €800/year.
* Industry Conferences — Fully Sponsored. Attend leading industry events like SiGMA and more. The company covers all travel, tickets, and participation costs — whether you’re visiting or representing us at the booth.
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