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Описание: |
Who are we?
EasySoftGroup is a fast-growing IT company building custom solutions across SaaS, DevOps, e-commerce and AI,.
We work with clients from around the world, create B2B products, and help businesses automate and grow.
We are on a lookout for a Senior Marketing Specialist who can build a marketing system from the ground up. You will help us get more good leads, grow our brand name, support the sales and HR teams, and make sure we have clear data to make smart decisions.
This role is great for someone who likes to take action, organize work, and see real results from what they do.
Interested? Keep on reading.
Why work with us?
* Fully remote work;
* Flexible working hours to adapt to your work-life ratio;
* Paid days off and sick leaves;
* Professional growth to Head of marketing /Lead marketing manager;
* You will have a big influence on the company’s growth;
* A great chance to build something meaningful.
What you’ll be working on?
* Building a marketing system that brings in quality leads and supports business goals;
* Increase company visibility and trust through emails, social media, blog posts, and PR;
* Set up marketing funnels, analytics, and team processes from scratch;
* Work closely with the sales team: check sales scripts, help improve materials;
* Manage and guide a small marketing team (copywriter and designer);
* Run email campaigns: write content, test versions (A/B), check results;
* Use tools like CRM, Google Sheets, and Notion in your daily work;
* Understand and apply TOFU / MOFU / BOFU (top, middle, bottom of the funnel);
* Create and follow clear marketing strategies and measure results (MQLs, CAC, LTV, etc.);
* Review the website, presentations, and content — give improvement ideas;
* Help grow our presence in social media, blog posts, emails, and online mentions.
About You — Preferred requirements for this role:
* 4–5 years of experience in marketing in an IT or tech recruitment company;
* Experience building marketing systems and workflows;
* Good understanding of marketing analytics;
* Strong skills in writing, structuring content, and planning;
* Someone who is proactive, takes initiative, and doesn’t wait for tasks;
* Able to work with tools and stay organized;
* Give clear reports, focused on facts;
* Think about results, not just activities.
Nice to Have:
* Degree in Marketing, Sociology, or Psychology;
* Finished marketing courses or certificates;
* Experience in startup-like companies.
Interested? Apply now and grow with us!
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