Liki24 is a marketplace of healthcare products and services. Our mission is making health affordable and accessible for everyone. We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.
We are looking for a highly analytical and data-driven Strategic Operations Manager to join our team and take ownership of category expansion on the Liki24 platform. This role is at the intersection of market research, operational testing, and commercial strategy — with a strong focus on scaling what works and finding new pockets of growth.
You’ll be responsible for identifying and launching new high-potential product categories, analyzing competitive positioning, and driving initiatives to expand our catalog and market footprint. You’ll work closely with supply, content, and marketing teams to validate hypotheses, refine our offering, and turn insights into real business impact.
What We’re Looking For: * Strong research and analytical mindset — you ask why, not just what. * Curiosity and critical thinking — you go deep and connect the dots. * A structured and data-driven approach to solving business problems. * Creativity and proactiveness — you take initiative and move ideas forward. * Detail-oriented, persistent, and outcome-focused. * Comfortable working independently, managing priorities, and owning results. * 3+ years of experience in business analysis, commercial strategy, operations, category management, or marketplace roles.
Nice to Have: * Experience in fast-paced e-commerce or marketplace environments. * Understanding of customer behavior, sales funnels, and product merchandising. * SQL or BI tools (Tableau, Power BI, Looker, etc.) — a big plus.
Key Responsibilities:
Research & Analysis (40%) * Analyze internal and external market data: sales volume, demand, supply, competition, pricing, availability. * Identify market trends, product gaps, and regional opportunities. * Evaluate competitor offerings and delivery strategies
Operational execution (50%) * Develop and test hypotheses to improve product sales and visibility. * Adjust and localize our value proposition (pricing, bundling, visuals, copy, etc.). * Collaborate cross-functionally with marketing, content, and supply teams to execute initiatives. * Monitor impact and performance metrics across product categories. * Iterate based on outcomes and generate new ideas to drive results
Strategic thinking (10%) * Identify scalable approaches, playbooks, and tactics for expansion. * Contribute to long-term strategic thinking on new markets, product lines, or customer segments.
What We Offer: * Opportunity to work in a global company with a strong social mission. * Ability to transform your ideas into impactful realities. * Chance to be part of an open-minded and innovative team. * Exceptional opportunities for personal and professional growth. * 20 paid vacation days, 21 paid sick leaves, and paid national holidays. * Flexible schedule with the option to work from home.
We are making Health! If you’re excited about growth challenges, passionate about impact, and not afraid to experiment — join us!
