Main Details We are looking for a proactive and detail-oriented Media Buyer (Facebook) to manage and optimize Facebook advertising campaigns within the Leadgen vertical. This role demands a deep understanding of traffic metrics, audience behavior, and ad moderation strategies, combined with a strong focus on ROI-driven results.
What You Will Do * Develop and execute Facebook advertising strategies that maximize ROI within the Leadgen vertical in the US. * Analyze campaign data in depth, optimizing based on performance insights. * Scale successful campaigns, identifying key opportunities for growth. * Collaborate with designers to generate new creative ideas, test hypotheses, and learn from both successes and failures. * Monitor and adapt to traffic trends, particularly within the gambling industry, ensuring campaigns remain competitive. * Manage the full lifecycle of campaigns, from setup to optimization and moderation, ensuring compliance with platform policies. * Use tracking tools and technologies to monitor and adjust campaigns effectively.
Expertise Required * At least 1 year of proven experience in media buying within the LeadGen or affiliate related vertical. * Successful track record of campaigns in US geo over the last 6 months. * In-depth knowledge of Facebook advertising platform, including ad creation, tracking, and moderation. * Expertise in using tracking software and tools. * Strong analytical skills, with the ability to interpret data, make quick decisions, and scale successful strategies. * Systematic approach to campaign management, with a results-driven mindset. * Ability to work collaboratively with a creative team, testing ideas, and adjusting to performance feedback.
Benefits * Competitive compensation package. * Remote * Access to a dynamic and supportive team, with opportunities for professional growth. * Opportunity to work in a fast-paced, performance-driven environment.
Next Step If you are a driven and strategic Media Buyer with a track record of success in the leadgen or affiliate offers, we invite you to apply.
