PIN-UP Global is an international holding specializing in the development and implementation of cutting-edge technologies, B2B solutions, and innovative products for the iGaming industry. We handle the certification and licensing of our products, delivering high-quality, reliable solutions to our clients and partners across the globe.
Pin-Up Global is looking for a proactive Retention Marketing Manager to join our international Retention & CRM team.
Requirements: — Gambling experience is mandatory; — Experience in drafting and conducting marketing activities for player retention and return; — Analytical mindset, ability to calculate the economics of promos as well as analyze the results; — Experience with client segmentation; — Strong English skills, with ability to write and communicate briefs and tasks; — Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities; — Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.; — Experience working with analytics tools: Tableau, Power BI, Google Data Studio, Metabase.
Responsibilities: — Monthly planning of marketing activities to retain and return players; — Creation of communication plans via multiple channels (onsite/offsite); — Forming logic and participating in launches of trigger chains; — Setting tasks for cross-functional departments; — Calculation of predictions with further analytics of held actions; — Communication with the team to develop a general strategy.
What are the conditions and bonuses? An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc; Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed; Beautiful offices in Limassol, Warsaw, Almaty, Yerevan — work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day; Laptop & all necessary equipment for work according to the ecosystem standards; Paid vacations, personal events days, days off; Paid sick leave; ⚕ Medical insurance; Referral program — enjoy cooperation with your colleagues and get a bonus; Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy; Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc; Company events, team buildings.
