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Описание: |
Position Overview
We are looking for an ambitious, experienced, and results-oriented Senior Google Acquisition Manager at one of Ruby Labs fastest-growing portfolio companies in the legal-tech category.
The ideal candidate will manage and optimize our Google Ads campaigns across 30+ geographical regions while providing leadership to junior team members.
Key Responsibilities
* Conduct keyword research for Google search campaigns across 30+ regions
* Develop keyword clustering methodologies for search campaigns
* Structure campaigns using broad, phrase, and exact match types
* Create and optimize Google search, display, responsive, and PMax campaigns
* Implement Single Keyword Ad Campaigns (SKAC)
* Analyze account performance daily and adjust CPAs and budgets
* Monitor ROI targets with weekly adjustments
* Manage the threshold system for negative keywords based on the target CPA
* Identify new exact match keyword opportunities from broad/phrase campaigns
* Implement keyword and geographic exclusions at campaign/account levels
* Deliver daily analytical reports to management
* Coordinate with UA Head and Creative teams on content development
* Manage junior team members and establish efficient processes
* Delegate routine tasks while maintaining oversight
Requirements
* Minimum 3 years of hands-on experience with Google Ads
* Expertise in keyword research using Ahrefs and Google Keyword Planner
* Comprehensive understanding of Google Ads account structure
* Advanced proficiency in Google Spreadsheets, including pivot tables, SUMIFS, and VLOOKUP
* Professional proficiency in English
* Strong analytical mindset with attention to detail
* Ability to work independently and make data-driven decisions
* Excellent time management and prioritization skills
* Effective communication skills for reporting and mentoring
Nice To Have
* Experience in Youtube Ads and YouTube Shorts Ads
* Experience in Consumer Products
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