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Описание: |
ArboStar is the leading all-in-one business management platform servicing clients in the green industry such as landscaping, tree care, lawn care and more, across the globe. Our innovative, cloud-based software integrates everything from CRM and scheduling to GPS tracking and business analytics, ensuring seamless workflow and exceptional customer satisfaction. With a dynamic and fast-growing team of 80+ professionals, ArboStar is committed to delivering exceptional products and services that help our clients succeed.
Why ArboStar? At ArboStar, we foster a dynamic and supportive work environment where creativity, collaboration, and dedication to excellence are valued. Join our team and help revolutionize the green industry with innovative technology and outstanding service.
Key Responsibilities
* Strategize, launch, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads.
* Manage and expand campaigns on Capterra, X.com (Twitter), Quora, and Reddit.
* Conduct keyword research, audience segmentation, and competitor benchmarking.
* Write engaging ad copy tailored to homeowners, arborists, and decision-makers.
* Run A/B tests on ad creatives, messaging, and landing pages to boost performance.
* Track and analyze results using Google Analytics, GA4, and Tag Manager.
* Optimize bids, budgets, and targeting to maximize ROI and reduce CPA.
* Prepare weekly and monthly reports with actionable insights.
* Stay updated on the latest PPC trends, AI tools, and platform updates.
Requirements
* Minimum B2 English proficiency (written and spoken).
* Proven success managing large ad budgets (please provide screenshots or case studies as proof).
* Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads.
* Experience with Capterra, Quora, Reddit, and X Ads is highly desirable.
* Strong copywriting skills and ability to create compelling ad variations.
* Proficiency with Google Analytics (GA4), Tag Manager, and conversion tracking.
* Skilled in budget optimization, bidding strategies, and scaling campaigns.
* Comfortable working remotely with time tracker monitoring.
* Experience with both B2B SaaS (preferred) and B2C local services.
Nice to Have
* CRO (Conversion Rate Optimization) and landing page testing experience.
* SaaS or CRM marketing background.
* Knowledge of the tree care, landscaping, or home services industry.
What We Offer:
* Only remote work;
* Work schedule: 14:00 — 22:00 (Ukrainian Timezone);
* An opportunity to significantly influence the direction of the company;
* Steep learning curve and personal growth opportunities;
* Access to courses and training;
* Corporate English language training;
* Paid vacation (10 days);
* Competitive salary.
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