Requirements * Experience in a related field such as creative marketing, copywriting, journalism or PR; * Interest in and basic understanding of PR and communication principles; * Creativity and ability to generate out-of-the-box ideas; * Strong communication skills and ability to express ideas across different formats; * Understanding of the affiliate marketing industry and its challenges; * Awareness of the pain points faced by webmasters and media buying teams; * Ability to think in terms of the customer journey and user persona; * Proactiveness, high energy, and a readiness to propose bold, unconventional solutions when needed.
Responsibilities * Development and implementation of the company’s PR strategy; * Planning and launching news hooks and campaigns to attract attention to the brand; * Managing the company’s and CEO’s social media: creative content, storytelling, reputation marketing; * Selecting and integrating with PR partners, influencers, and opinion leaders; * Listing the company in relevant service directories; * Collaborating with media: preparing and distributing press releases, organizing interviews, and publications in professional outlets; * Organizing CEO participation in conferences, podcasts, and YouTube projects; * Preparing and delivering product release presentations in both online and offline formats; * Designing creative merchandise for conferences and gifts for partners; * Creating content for PR activities: posts, releases, scripts (long reads can be outsourced).
