|
Описание: |
About the company:
Milliorize (www.milliorize.com) provides end-to-end platforms and services for the iGaming industry. Our focus is delivering Social Casinos with superior player experiences using gamification, customisation, and cutting-edge tech. Our solutions cater to the specific needs of any iGaming operator, creating an engaging environment for players. We are passionate about the future of iGaming and take pride in providing a competitive edge to our players.
About the Role
Milliorize is hiring an experienced Retention Manager to lead CRM, bonusing, and lifecycle engagement strategies across its two flagship products: MarketRaces and Sweepluxe. This is a key leadership role with full ownership over player retention, loyalty, and engagement. The ideal candidate has a proven track record in the U.S. sweepstakes space, is deeply familiar with FastTrack CRM (including the Gamification Engine) or similar, and knows how to build scalable, high-performing lifecycle strategies.
Why we have opened this vacancy: Team extension.
Type of cooperation: Full-time, Part-time, or Consultancy cooperation.
⚡️Your responsibilities on the project will be:
1. Player Retention & Engagement Strategy
— Develop data-driven retention strategies to increase active users and reduce churn.
— Work closely with CRM, email marketing, and in-game messaging teams to create engaging campaigns.
— Analyze player behavior, deposit trends, and session frequency to personalize offers.
2. CRM & Lifecycle Marketing
— Design automated retention campaigns (emails, push notifications, SMS, in-app messages) based on user segments.
— Build player lifecycle journeys (welcome flows, reactivation campaigns, VIP programs, churn prevention).
— Optimize loyalty programs and rewards for long-term player engagement.
3. Bonus & Promotion Management
— Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions.
— Implement A/B testing to measure the effectiveness of different promotions.
— Ensure bonuses align with revenue goals and prevent bonus abuse.
4. VIP & High-Value Player Management
— Develop exclusive VIP retention strategies to retain high-value players (whales).
— Personalize offers for top depositors through tailored rewards, events, and account managers.
5. Churn Prevention & Win-Back Campaigns
— Identify early signs of churn using behavioral analytics and predictive modeling.
— Create win-back campaigns for inactive players through special promotions.
— Implement exit surveys and feedback loops to understand why users leave.
6. Data Analytics & Performance Reporting
— Track key retention KPIs: Daily Active Users (DAU), Monthly Active Users (MAU), Retention Rate (D1, D7, D30), Customer Lifetime Value (LTV), and Churn Rate.
— Use tools like Google Analytics, Mixpanel, Amplitude, Power BI, and SQL to measure retention performance.
— Present insights and actionable reports to the leadership team.
7. Compliance & Responsible Engagement
— Ensure retention strategies align with gambling regulations and responsible gaming policies.
— Work closely with the customer support and KYC teams to prevent fraud and promote ethical engagement.
You can be part of the following team:
Executive Team Department Company owners (4 people), Product Owner, Acquisition Manager, Marketing Team (CRM Manager, Content Manager, Retention Manager).
Our requirements to you:
— 5+ years of experience in retention, CRM, or lifecycle marketing in social casino or sweepstakes products (U.S. market).
— Strong knowledge of FastTrack CRM or similar tools, including Gamification setup.
— Deep understanding of bonus mechanics, lifecycle marketing, and sweeps compliance.
— Analytical mindset and comfort working with performance data.
— Excellent communication and copywriting skills for segmented audiences.
— Highly self-driven, with the ability to thrive in a fully remote, fast-paced environment.
— Must be fully committed, proactive, and ready to take full ownership of retention efforts.
— English level B2/C1 — professional written and verbal communication with stakeholders.
It would be cool if you have:
— AI & Predictive Analytics — Understanding of machine learning in churn prediction and player segmentation.
— VIP & High Roller Management — Previous experience managing exclusive VIP programs and personalized retention.
— Omnichannel Retention Strategies — Ability to integrate email, push, SMS, Discord, and in-app messaging.
Who will you have the opportunity to meet during the hiring process (stages):
HR interview, Management interview.
Why Join Us?
* Be a part of a collaborative and innovative team.
* Work on impactful projects with a global reach.
* Opportunity to take ownership and implement your ideas to drive real results.
What we can offer you:
* We have stable and highly-functioning processes — everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals.
* You will have enough independence to make decisions that can affect not only the project but also the work of the company.
* We are a team of like-minded experts who create interesting products during working hours, and enjoy spending free time together.
* Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs.
* Do you want an individual development plan? We will form one especially for you + you can count on mentoring from our seniors and leaders.
* Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus.
* And what if you want to relax? Then we have 21 working days off.
* What if you are feeling bad? You can take 5 sick leaves a year.
* Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children’s drawings to the front.
* And we have the most empathetic HRs (who also volunteers!). So we are ready to support your well-being in various ways.
A little more information that you may find useful:
* our adaptation period lasts 3 months, this period of time is enough for us to understand each other better;
* there is a performance review after each year of our collaboration where we use a skills map to track your growth;
* we really have no boundaries in the truest sense of the word — we have flexible working day, remote or office is up to you.
Of course, we have a referral bonus system. So if you have a friend who likes our job opening, you can give us their telegram contact, and we in turn will thank you with a bonus if we start working with them!
Відгукнутись на вакансію |
