|
Описание: |
We are looking for a Growth Manager to join Dealpump, a social network for smart shoppers. This is a strategic role where you’ll be responsible for building and optimizing quiz funnels to drive user acquisition, engagement, and overall growth.
As we grow within the $1.19 trillion e-commerce industry, your ability to deliver data-driven strategies and experiments will be essential for the successful launch and rapid validation of new marketing hypotheses.
What challenges await you:
* Quiz Funnel Strategy & Execution: Design, launch, and optimize quiz funnels that drive user acquisition and engagement.
* Conversion Optimization: Run A/B and multivariate tests on funnels, creatives, and messaging to maximize signups, CTR, and ROI.
* Market & User Research: Identify user segments, test hypotheses, and refine messaging to align with user motivations.
* Cross-functional Collaboration: Work closely with Product, Design, and Data teams to ensure funnel initiatives align with product experience and business goals.
* Analytics & Reporting: Track funnel performance, analyze user journeys, and present actionable insights to leadership.
* Growth Experiments: Propose, prioritize, and run growth experiments across quiz funnels, landing pages, email campaigns, and retargeting flows.
* Balancing engagement with conversion in quiz funnels.
* Continuously testing and optimizing creative, copy, and user flows at speed.
* Adapting quickly to shifting ad platform algorithms and privacy changes.
* Collaborating cross-functionally in a fast-paced startup environment.
What we value:
* 3+ years of experience in growth marketing, product marketing, or funnel optimization.
* Proven track record of building and optimizing quiz funnels or interactive lead-generation flows.
* Strong understanding of performance marketing (Facebook Ads, TikTok Ads, Google Ads).
* Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, or similar).
* Experience with A/B testing and CRO (conversion rate optimization).
* Strong copywriting and messaging skills, especially for quiz-style engagement.
* Data-driven mindset with ability to interpret funnel metrics (CTR, CVR, CAC, LTV).
* Experience owning and executing end-to-end growth or marketing funnel projects.
* Demonstrated ability to increase conversions and optimize customer acquisition.
* Hands-on campaign management and creative testing experience.
* Collaboration with cross-functional teams (engineering, product, design).
* English B2+ proficiency.
* Autonomous, ambitious, proactive, positive, open and easy-going, and empathic personality.
A plus if you have:
* Knowledge of behavioral psychology and gamification techniques.
* Experience working in high-growth startups.
* Experience in building marketing programs from scratch.
* Previous work in scaling a consumer-facing product in the US market.
Join our team!
Відгукнутись на вакансію |
