Main Responsibilities * Develop interactive dashboards in Power BI for monitoring new vs. returning customers, marketing spend, and campaign efficiency. * Drive data-driven insights to achieve marketing goals and improve marketing performance. * Organize the full process from idea generation to A/B testing, analyzing test results, and implementing changes based on obtained insights. * Gather and structure data from internal databases and multiple marketing channels (website traffic, CRM, digital ads, direct communication campaigns, etc.). * Create and present reports, dashboards, and visualizations for tracking key KPIs: ROI, CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), CPA, conversion rates, and more. * Analyze customer behavior, campaign performance, and market trends. * Conduct audience segmentation and cohort analysis to distinguish between new and repeat customers and identify growth opportunities. * Design and evaluate A/B tests, calculate planned performance metrics, and measure effectiveness. * Perform competitive analysis and benchmark performance, tracking industry trends, customer preferences, and emerging marketing technologies. * Manage and monitor all marketing analytics tools: Google Analytics, Google Ads, Meta Ads Manager, Adjust, Singular, etc. * Calculate planned ROI for campaigns and summarize actual performance. * Deliver presentations with monthly, quarterly, semi-annual, and annual results to management and stakeholders.
Professional Qualifications * 5+ years of experience in data analysis and interpretation. * Proficiency with Data Analytics & Visualization Tools: Excel (Advanced: Pivot Tables, VLOOKUP, Macros), SQL, Power BI / Looker. * Experience with Digital Analytics Tools: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Adjust, Singular. * Knowledge of SEO Analytics Tools: Ahrefs, Similarweb, or equivalents. * Skilled in A/B test design, execution, and analysis with focus on actionable insights. * Strong expertise in customer segmentation and cohort analysis. * Critical thinker with strong problem-solving skills and attention to detail. * Fluent in English, with ability to present findings to an English-speaking team and C-level stakeholders.
Nice to Have * Experience in the PDL niche. * Long-term work on a single product/project. * Google Analytics Certification (GA4).
