Impulse is a brain training app that helps people keep their brains sharp with bite-sized fun games and logic puzzles. Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.
Impulse is a part of Headway Inc, a global tech company that revolutionizes lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine.
The core of our achievements is our team. That’s why, together with Yurii, Marketing Lead at Impulse, we’re looking for a Junior User Acquisition Specialist (Meta Ads) to join our team of superstars. Together, we’ll be shaping the growth of Impulse — driving user acquisition for our web funnels, the fastest-growing and most high-impact stream in Impulse. Today, our web team is also a key contributor to Headway Inc.’s global achievements. So we are seeking someone who is truly interested in marketing, promotion of useful products and enjoys working with numbers and analytics
This job is perfect for you if you want to: * Directly impact business results and influence the growth of a #1 product in its niche. Your ideas and actions matter — you’ll shape the user acquisition strategy and will see the results of your work. * Test your hypotheses and back them with data. This role is 80% about numbers, analytics, and constant experimentation with tools, platforms, and creatives. * Join a team of purpose-driven professionals who love what they do — and who they do it with. You’ll collaborate closely with other specialists, co-creating ideas, running tests, and sharing insights across teams. * Dive into the fast-paced world of performance marketing and engage users across the globe, as we continue expanding into 180+ countries.
What you will do: * Set up and manage performance marketing campaigns via Meta Ads, tracking their effectiveness. * Monitor and optimize key funnel metrics (CTR, CPC, CPA) using analytical reports to improve campaign efficiency. * Work with core business indicators LTV, ROAS, and others to assess overall performance. * Discover new growth opportunities through market analysis, testing marketing hypotheses, and launching campaigns in new localizations. * Take ownership of marketing operations — from automation tools to coordination with advertising partners and platforms.
What do you need to join us: * 1+ year of commercial experience working with Excel/Sheets (VLOOKUP, Pivot Tables, etc.) and being able to work with large datasets and make informed decisions. * Strong analytical skills and critical thinking. * English level of Intermediate+. * Proactive attitude and willingness to share and discuss ideas. * Desire and readiness to learn fast and constantly. * Alignment with the values of our team (more about us — here).
What do we offer: * Work within an ambitious team on a socially impactful education product. * An office with a reliable shelter, generators, satellite internet, and other amenities. * Access to our corporate knowledge base and professional communities. * Personal development plan. * Compensation for English language learning, external training, and courses. * Medical insurance and full sick leave compensation. * Company doctor and massage in the office. * Sports activities: running, yoga, boxing, and more. * Corporate holidays. * Supporting initiatives that help Ukraine. Find out more about our projects here.
Working schedule
This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
