We are looking for a result-oriented and data-driven Media Buyer to join our growing iGaming team. You will be responsible for launching and optimising paid acquisition campaigns. This is a key role with a direct impact on user acquisition and ROI.
Employment Type: Full-time, Remote
Language: English (B1)
Key Responsibilities:
Campaign Strategy & Execution * Plan, launch, and optimise media buying campaigns across platforms such as Meta (Facebook/Instagram), TikTok. * Test new GEOs, offers, creatives, and funnels * Scale profitable campaigns while maintaining positive ROI metrics (CPA/CPI/RevShare)
Creatives & Funnels * Brief designers and copywriters to develop high-converting creatives and landing pages * Run A/B tests on ads, pre-landers, and CTAs * Monitor performance and proactively rotate creatives to avoid ad fatigue
Analytics & Optimization * Analyse campaign performance daily across multiple KPIs: CTR, CR, ROI, CAC, LTV * Adjust bids, budgets, and targeting based on data * Use tracking platforms (e.g., Voluum, RedTrack, Bemob, Keitaro) to manage and attribute traffic
Collaboration * Coordinate with product, CRM, and analytics teams to align user acquisition with retention and monetisation goals * Provide insights on traffic quality, fraud detection, and new testing opportunities * Stay up to date with ad policies, platform changes, and compliance (especially in iGaming-restricted GEOs)
Requirements * 2+ years of hands-on media buying experience (at least one platform: Facebook, TikTok) * Solid understanding of performance marketing and attribution models * Proven ability to manage large budgets and deliver profitable results * Experience in iGaming, betting and gambling is a strong advantage * Comfortable working with numbers, spreadsheets, and tracking tools
Nice to Have * Experience with anti-fraud tools and traffic quality control * Experience working in high-paced, international remote teams
