As a Retention Manager you’ll have the opportunity to shape user engagement strategies, manage the player lifecycle, and lead impactful CRM campaigns across diverse markets.
Responsibilities: * Plan and execute retention campaigns including bonuses, tournaments, and multi-channel communications (email, push, SMS, messengers) in collaboration with cross-functional teams. * Build monthly retention plans and funnels aligned with different stages of the player lifecycle. * Conduct segmentation and personalization to deliver relevant offers to the right target audiences. * Analyze key metrics (LTV, ARPU, churn, retention rate, bonus rate), generate hypotheses, run A/B tests, and prepare actionable insights. * Coordinate tasks across content, design, and product teams to ensure quality implementation. * Collaborate with product managers to introduce new retention tools and mechanics. * Monitor market trends and competitor activities to improve retention strategies.
Requirements: * 1+ year of experience in Retention/CRM. * Deep understanding of the player lifecycle in online gaming. * Hands-on experience launching multi-channel campaigns: email, push, SMS, in-app. * Strong analytical mindset and familiarity with key CRM metrics. * Experience conducting A/B tests and analyzing results. * Task management skills, good communication, and ability to work well in a team. * English proficiency at B1 level or higher.
Nice-to-Have Skills: * Basic knowledge of SQL. * Experience with analytics tools such as Tableau, Power BI, Google Analytics. * Understanding of gamification mechanics.
Benefits: * Dynamic product environment and growth opportunities. * Regular participation in international conferences and networking events. * Training and development: the experience and assistance of our employees, as well as assistance in professional adaptation throughout the probationary period. * I paid vacation in the amount of 20 calendar days and paid sick leave.
If you are ready to take your career to the next level, we encourage you to contact us: * liubov.se@claryfi.com on mail. * @LyubovShef on telegram.
