We are looking for a seasoned specialist with experience in SEO, analytics, or digital marketing, proven success with geo-targeted SEO and data-driven UX optimization projects. You will be involved in the project that provides sky-diving experience around the globe. Requirements: * Minimum 10 years of experience in SEO, analytics, or digital marketing * Proven success with geo-targeted SEO and data-driven UX optimization projects * Strong knowledge of: Google Analytics 4 (GA4), OneTrust, Google Search Console, Google Tag Manager, SEO tools * Experience with A/B testing tools (Convert) * Solid understanding of HTML/CSS basics, schema markup, and CMS platforms * Excellent analytical, problem-solving, and communication skills * Ability to translate data insights into clear business recommendations * Upper Intermediate or higher English level
Responsibilities: 1. Geographical Optimization (GEO) — Implement and manage geo-targeting strategies to ensure the website appears prominently in search results for relevant locations. — Configure and maintain Google Business Profiles, maps listings, and local citations. — Optimize website content and metadata for location-based keywords (e.g., “skydiving near [city]”, “tandem jump [region]”). — Develop geo-specific landing pages to target different drop zones, regions, or countries. — Ensure proper use of hreflang tags, canonical URLs, and structured data for international SEO if applicable. — Collaborate with marketing to integrate localized campaigns and geo-focused promotions.
2. Analytical Experience Optimization (AEO) — Analyze website performance using tools such as Google Analytics, Search Console, Hotjar, and SEMrush. — Track and interpret user behavior, conversion funnels, and traffic sources. — Conduct A/B testing and heatmap analysis to improve UX, engagement, and conversion rates. — Provide actionable insights to improve page speed, mobile experience, and navigation. — Recommend design and content adjustments based on analytical data and user interaction.
3. SEO & Content Strategy Support — Collaborate with content creators to develop SEO-friendly copy, ensuring consistent keyword targeting and brand voice. — Stay current with search engine algorithms and best practices for local and international SEO. — Identify backlinking opportunities and partnerships relevant to the adventure tourism and skydiving industry.
4. Reporting & Continuous Improvement — Deliver monthly reports on geo-performance, user engagement, and conversion metrics. — Present insights and recommendations to stakeholders to guide marketing and UX decisions. — Continuously refine strategies to improve search visibility and customer journey effectiveness. What we offer: * Annual paid vacation of 18 working days. * Extra vacation days for long-lasting cooperation. * Annual paid sick leave of 10 days. * Maternity/Paternity leave. * The opportunity for sabbatical leave. * Marriage and Parenthood Package. * Compensation for sports activities (up to 250$ per year) or health insurance covering (70%) — after the trial period. * Internal education(corporate library, Udemy courses). * Career development plan. * English and Spanish classes. * Paying taxes and managing PE (Private Entrepreneur). * Technical equipment. * Internal Referral program. * Opportunity to take part in company volunteering activities. * Sombra is a “Friendly to Veterans” award-holder.
Відгукнутись на вакансію
Job ID:
147764
Требуемые навыки:
Cms, Css, Html, Seo
Зарплата:
Регион:
Київ, Львів, Івано-Франківськ, за кордоном, віддалено
