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Описание: |
We are looking for a Retention Marketing Specialist to own lifecycle communications with a strong focus on email marketing, promo-driven campaigns, and automated trigger flows. This is a hands-on role where you will personally create, format, and build campaigns in SendGrid, Mailchimp, OneSignal, and Firebase — from promo emails and holiday campaigns to activation and reactivation journeys. Your goal is to increase LTV, reduce churn, and strengthen engagement through timely, personalised, high-quality communications.
Responsibilities
* Create, design, and format email campaigns in SendGrid and Mailchimp, including independent layout building, formatting, QA, and sending.
* Develop promo and seasonal email campaigns (holidays, deposit bonuses, promotions, tournaments), preparing both content structure and visuals together with the design team.
* Build and configure automated lifecycle flows: welcome, onboarding, activation, first deposit, reactivation, and win-back journeys.
* Plan and execute push and in-app campaigns using OneSignal and Firebase.
* Add and implement localisations inside campaigns independently, while translation tasks are coordinated and requested through the content manager.
* Configure trigger logic, delays, conditions, and multistep scenarios across automation tools.
* Run A/B tests (subject lines, templates, CTAs, segmentation variants) and integrate learnings into ongoing optimisation.
* Ensure template quality, deliverability standards, brand consistency, and correctness of all outgoing communications.
* Analyse key campaign metrics (open/click rates, conversions, activation, retention) and provide clear, actionable insights.
* Explore opportunities for personalisation and AI-driven segmentation to increase engagement (nice to have).
* Collaborate with designers, product managers, and promo teams to align messaging, visuals, and launch timelines.
* Maintain and update existing campaigns and automated flows to ensure accuracy, stability, and relevance.
Requirements
* 2+ years of experience in global email/retention marketing.
* Proven experience in CFD brokerage, iGaming, betting, or fintech industries;
* Strong knowledge of customer lifecycle and churn drivers;
* Hands-on experience with SendGrid, Mailchimp, OneSignal, Firebase (or similar platforms);
* Ability to independently manage end-to-end campaign execution (planning, building, testing, reporting);
* Proficiency in A/B testing and data-driven optimisation;
* Strong analytical mindset with ability to turn data into actions;
* Experience managing localisation workflows with contractors/freelancers;
* Familiarity with personalisation and AI-driven segmentation (a plus, not required);
* Excellent organisational and communication skills;
* Comfortable working in a fast-paced, global environment.
Nice to have
* Experience working in Asia and MENA regions.
Benefits
* Competitive and attractive compensation
* Hybrid work schedule
* Proper rest time of 24 annual leave days
* Challenging and unique tasks in the FinTech field
* Funding for gym memberships, fostering a healthy work-life balance
Interview Stages
* Interview with Recruiter (1 hour)
* Interview with Hiring Manager (1.5 hours)
About Versus Trade
Versus Trade is a CFD trading company of like-minded people who are seeking to change the way the world trades. After spending more than 15 years in trading and brokerage, we asked ourselves a question: Why is everything so regular? So we decided to create revolutionary tools that break down barriers in trading worldwide. With passion as our guide, we venture into uncharted territory, exploring new frontiers, challenging norms, and pushing boundaries further than ever before.
Our vision is to have a journey to reinvent trading mechanics and to offer unlimited trading perspectives. We want people to trade cross-asset, cross-market, and even cross-event!
We seek companions who are:
* Passionate about working in finance
* Ambitious to do great things
* Attentive to the very detail of the subject
* Bold enough to build different
* Enthusiastic along the way
* Ready to make a lasting impact
Sounds like you? Join the Versus Trade Team!
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