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About EVE
EVE is an AI Revenue Operator for small businesses — turning inbox chaos into revenue.
Most SMBs still run sales through email and RFQ forms, not CRMs — and lose 20–30% of potential revenue simply because leads go stale or follow-ups get missed.
EVE connects directly to the inbox, uncovers hidden opportunities, and helps teams close revenue automatically — with no setup, no CRM, no heavy process.
We’re backed by Firsthand VC, a16z Scout, Acquisition.com Ventures, Founders Future, and founders of Slack, Hugging Face, and G2 — and we’re just getting started.
Main Goal:
Build EVE’s product-led go-to-market engine from the ground up.
You’ll take early founder-led momentum — strong usage signals, early paid customers — and turn it into repeatable activation, conversion, and growth loops.
This is not a “brand marketer” or “strategy-only” role.
This is a hands-on PLG role where speed, copy quality, and experimentation matter more than decks.
This role is NOT for you if:
* You prefer long planning cycles over weekly shipping and iteration
* You mainly operate as a solo contributor without tight collaboration with the team
* You don’t enjoy writing copy daily (outreach, lifecycle, founder content)
* You need a fully defined scope before acting
* You optimize for polish over learning speed
What You’ll Do
1. Build & Scale the Product-Led Growth Engine
* Design and run weekly growth experiments across
* Identify repeatable PLG motions that drive trials, demos, and paid conversions
* Work closely with Product to define PQLs, activation events, and aha moments
2. Own Messaging, Copy & Storytelling (High Output Required)
* Write and iterate outbound sequences (email + LinkedIn) with measurable results
* Create lifecycle emails, landing pages, and in-product messaging
* Turn product insights and customer behavior into sharp, relatable narratives
* Expected output: 10–20 pieces/week (short-form counts)
Copy quality and speed are core success metrics for this role.
3. Amplify Founder-Led Growth
* Turn founder insight and traction into scalable growth assets:
* LinkedIn posts, short-form video, carousels, case stories
* Build a repeatable system for founder-led distribution (not one-offs)
* Translate customer wins and insights into inbound demand
4. Community, Partnerships & Loops
* Build partnerships with complementary tools serving the same SMB audience
* Experiment with referral and viral loops (e.g. “Sent by EVE”)
* Engage SMB communities (Slack, Reddit, niche groups) with value-first content
* Identify underpriced, unconventional channels early — and test fast
What You Bring
Must-haves
* 5+ years in growth / GTM roles at fast-moving SaaS or PLG startups
* Strong PLG experience
* Proven ability to write high-quality copy fast (outreach + content)
* Comfortable owning strategy and execution end-to-end
* Experience working closely with founders in early-stage environments
* Strong team operator: communicates clearly, asks for help early, gives feedback
Bonus
* SMB or non-technical audience experience
* AI, productivity, or workflow tools
* Founder-led or community-driven growth motions
What Success Looks Like
First 45 days
* Clear ICP prioritization backed by data
* 3–5 validated growth or activation loops
* Strong baseline lifecycle messaging live
* Founder-led content system running weekly
3-6 months
* Repeatable PLG engine driving revenue
* Clear positioning in 1–2 core SMB segments
* Scaled channels with known unit economics
* Team expansion as leverage (not replacement)
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