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Описание: |
About the Role:
The Global Paid Media Manager will lead the end-to-end paid media strategy and be accountable for global performance across 60 markets, driving multichannel campaigns to accelerate customer acquisition and online sales growth.
The ideal candidate brings hands-on expertise in Google Ads and Meta Ads, with a proven track record in B2B demand generation and e-commerce.
This role requires strong collaboration and stakeholder management across diverse functions and levels, including teams at Headquarters, market organizations, and our media agency.
Requirements (The Must-Haves):
* 6–8+ years experience in performance marketing/Paid Media
* Experience managing multi-market campaigns (regional or global preferred)
* B2B or account-based marketing (ABM) experience is a strong plus
* Experience with martech/adtech tools: META, Google Ads, GA4, PMAX, LinkedIn Ads, DV360, Amazon Ads
* Ability to work in a cross-functional and global team environment.
* Confident stakeholder management across seniority levels and cultures
* Strong analytical skills, generating campaign insights & recommendations
* Excellent communication skills
* Fluency in English
Key Responsibilities:
Global Campaign Strategy & Execution
* Define global paid media strategy, channel mix (Search, Social, Programmatic, PMAX, Display) and audience segmentation aligned with business goals
* Own budget planning, KPI frameworks, and media plans
* Lead end-to-end global campaign lifecycle: briefing, planning, QA, launch, optimization, reporting
* Collaborate with Product, Content, Tech, Web Analytics and media agency to design seamless customer journeys
Paid Media & Performance Management
* Manage and optimize campaigns across Meta, LinkedIn, Google Ads (Amazon Ads a plus)
* Oversee audience strategy (pixels/tags, platform & CRM audiences in Salesforce)
* Monitor KPIs, pacing, and budget allocation; drive data-based optimizations
* Analyze performance trends and approve major tactical adjustments
Governance & Enablement
* Ensure stakeholder alignment across HQ, markets, and agency; act as central escalation point
* Develop global media playbooks, documentation, and measurement frameworks
* Oversee tracking and data quality standards
* Conduct post-campaign analyses and scale best practices
* Drive innovation, beta adoption, and upskilling within the digital community
We offer:
* A full-time job
* Flexible working hours
* Paid vacation and sick leave
* Managing your taxes and accounting
* Career and professional growth opportunities
* Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
* Creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy
About us:
WiserBrand is a rapidly growing US-UA web development company providing
full-cycle services all over the globe. The main direction of our company is e-Commerce, but we also have expertise in other domains.
We started 10 years ago as a small project providing digital marketing services. Therefore the project grew into an outsourcing & outstaffing company that provides web development, digital marketing, customer support, and outstaffing projects for clients all over the globe.
Headquarters based in New York City. Also, we have development and support offices in Kharkiv and Buenos Aires with about 150 people in total.
The differentiator in the relationship we value with our employees is our open, fair, and respectful people practices and our positive work environment. Our people are the foundation of our success.
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