We are looking for a Senior Retargeting Media Buyer who will be responsible for driving growth in key monetization metrics of the existing user base: REG (Registrations); FTD (First-Time Deposits); RD (Repeat Deposits).
The core objective is to build a systematic user re-engagement and reactivation model through DSP / SSP / Meta Ads, as well as test and implement cross-channel retargeting strategies.
This is a strategic role with direct impact on revenue, LTV, and ROI. We expect not just campaign launches, but the development of a full-scale performance system.
What You’ll Do: * Launch and scale retargeting campaigns across all user segments * Increase REG → FTD conversion rate * Improve RD rate and LTV * Reactivate dormant users * Build cross-channel retargeting strategy * Conduct ongoing A/B testing and optimization * Prepare performance reports with a focus on revenue impact
What Success Looks Like: * First campaigns launched within the first month * Implementation of a segmentation model (REG / FTD / RD) * RD rate growth within 2–3 months * Consistent ROAS and ROI growth * Reduced eCPA while maintaining LTV * Established A/B testing framework * Transparent cross-channel retargeting model
Requirements: * 2+ years of experience in media buying / performance marketing within iGaming * Hands-on retargeting experience via DSP / SSP / Meta Ads * Experience building campaigns focused on FTD and RD * Strong understanding of unit economics (LTV, CAC, ROI) * Experience with A/B testing * Ability to analyze cohort performance * Experience with tracking systems (postback, event-based tracking) * Ability to independently manage budgets and make data-driven decisions * Experience collaborating with web analysts, data analysts, and design teams
Nice to Have: * English level B1—В2 * Experience with AppsFlyer / Adjust / Keitaro * Experience with programmatic platforms * Experience building retargeting processes from scratch
What We Offer: * Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year * Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow * Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends * Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together * Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.
