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Описание: |
Role
We’re looking for a Head of Performance Marketing to lead our user acquisition efforts across Tier-1 markets (U.S., UK, Canada, Australia). This person will own strategy and execution for scaling performance marketing through collaboration with product, creative, analytics, and MarTech teams.
This is a key leadership role responsible for managing large budgets, a cross-functional team, and pushing the boundaries of creative testing and funnel optimization.
Responsibilities
* Own the entire performance marketing strategy: planning, execution, testing, and scaling
* Manage budgets of $1M—1.5M+ per month, ensuring strong ROI and experimentation velocity
* Lead and collaborate with a cross-functional team: UA managers, creative designers, producers, influencer marketers
* Partner with product, MarTech, and analytics teams to improve attribution and conversion tracking
* Drive aggressive growth while maintaining cost efficiency
* Optimize campaign structures, targeting strategies, creatives, and audiences
* Ensure world-class reporting and performance analysis across all paid channels
* Continuously improve creative testing systems and production pipelines
* Stay on top of ad tech, privacy regulations (GDPR, ATT), and competitive trends
Requirements
* 3+ years of experience in performance marketing, including hands-on campaign management
* At least 2 years of team management experience at Lead or Head level, including experience of managing cross-functional teams
* Proven experience with large budgets ($500K—1.5M/month) and scaling paid UA channels
* Deep knowledge of ad platforms: Meta, Google Ads, TikTok, Apple Search Ads
* Solid grasp of attribution models, incrementality, MMPs (AppsFlyer, Adjust)
* Analytical mindset with strong skills in GA4, Firebase, GTM, Tableau, Excel
* Experience working cross-functionally with product, analytics, creative, and engineering teams
* Strong business acumen and goal-oriented approach — you care about outcomes, not just processes
* Excellent communication skills and fluent English (required for working with Meta/Google reps, partners)
Benefits
* Competitive compensation
* Possibility to work remotely or from one of our offices in Kyiv, Limassol, London, or a co-working in Warsaw
* Unlimited sick leave and 31 paid vacation days/year (including public holidays)
* Medical insurance, office doctor, and massages (for office employees)
* English courses, online speaking clubs, and access to training & courses
* Support for mental health: psychologist consultations compensation
Office perks: breakfast/lunch, snacks, sports activities, relaxation zones, and more
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