You’re responsible for one thing: making sure this brand grows. You sit at the top of our growth operation and you manage the people and systems that drive acquisition, conversion, and retention. If numbers are moving in the right direction, that’s on you. If they’re not, that’s on you too.
What You’ll Be Managing:
— Media buyers and paid acquisition performance — Creative directors and the content coming out of the team — Acquisition strategy across all active and new channels — Landing page testing and conversion optimization — Email and SMS — making sure flows, campaigns, and sequences are running and performing — AOV — finding every opportunity to increase it — Retention strategy — keeping customers coming back
Who You Are:
— You’ve done this before at a DTC brand and you have real results to show for it — You know direct response marketing — supplements or similar aggressive verticals is a strong plus — You manage people well and you hold the team to a standard — You’re data-driven but you move fast — you don’t wait for perfect information — You communicate clearly and you’re comfortable reporting directly to the CEO
Compensation:
We don’t care what you’re currently making — we’ll beat it. That’s not a negotiation tactic; it’s just how we operate with senior hires.
— Base Salary: Starts at five figures monthly — Performance Bonuses: Tied directly to growth metrics, with a percentage-based structure tied to brand performance — Long-Term Equity Partnership: For the right person, there is a path to an equity stake in the brand — Our expectation is that within the first 3–6 months, your total compensation is tracking toward six figures monthly
Why Join Us:
You’ll be surrounded by killers — a high-performance team, world-class media buyers, and mentors who have built brands to 8 and 9 figures. This is not a corporate job. It’s a seat at the table in a brand that is moving fast and paying well for people who can keep up.
To apply, tell us about a DTC brand you helped grow — what your role was, what you did, and the numbers behind it.
