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Описание: |
We are looking for a Content Writer / Retention Manager (Junior+) to join our growing team. In this role, you will work closely with our Retention Manager, supporting day-to-day operations and taking an active part in shaping how we communicate with our players. You will be responsible for developing and executing effective multi-channel retention campaigns, building complex customer journeys, and maximizing player engagement.
Вимоги
* Experience in copywriting or content marketing;
* Strong command of English — sufficient to independently produce high-quality, professional texts;
* Proficiency with AI tools (for research, drafting, and content optimization) and a solid understanding of current AI trends;
* Ability to write engaging, persuasive, and audience-specific content;
* Strong editing and proofreading skills — ensuring accuracy, clarity, and brand alignment;
* Creative thinking — a talent for generating fresh ideas that capture attention and drive engagement.
Обов’язки
Development and implementation of retention strategy;
Writing compelling texts for retention campaigns and user communications;
Adapting writing style and tone to fit different brands, audiences, and platforms;
Planning and launching CRM campaigns (push notifications, in-app messaging);
Reviewing and rewriting content to improve clarity, relevance, and effectiveness.
Буде плюсом
Знання таких платформ як One Signal, Firebase.
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