We are looking for a Team Lead Media Buyer (Acquisition) to lead and optimize user acquisition initiatives across social media platforms. You will leverage your expertise in performance marketing and creative campaign strategies to drive measurable growth and ensure all campaigns adhere to advertising regulations, responsible marketing practices, and platform policies (Meta, TikTok, Snapchat, X, YouTube, and emerging platforms). About the Client Our client is a rapidly growing international company in the iGaming sector. The company is building a strong and recognizable brand through innovative products, modern marketing strategies, and multichannel communications. Special focus is placed on developing social media as a key channel for user acquisition and engagement, strengthening loyalty, and scaling the customer base.
About Us
Vision Grid is a recruitment and consulting agency specializing in IT and executive talent acquisition. With over 13 years of experience in Executive Search and Tech Recruitment, we partner with forward-thinking companies to attract, engage, and hire top-tier professionals — from individual contributors to C-level executives — across multiple geographies. What You Will Do * Own acquisition targets across Meta (Facebook/Instagram), TikTok, Snapchat, X (Twitter), YouTube, and emerging social platforms. * Manage and optimize monthly acquisition budgets across regions, allocating spend based on market maturity, CPA targets, and competitive landscape. * Develop first-party and lookalike audience strategies leveraging CRM data while navigating platform restrictions on gambling audience targeting. * Lead creative testing frameworks (UGC, lifestyle, branded content, offers) to identify winning concepts that convert and comply with regulations. * Adapt campaigns for regulated and non-regulated markets (North America, LatAm), considering language, cultural nuances, and market-specific regulatory restrictions. * Recruit, mentor, and manage a team of Social Media Managers, Performance Marketing Specialists, and Creative Strategists. * Manage relationships with creative agencies, media buyers, and production partners, determining the optimal mix of in-house vs. outsourced execution. * Collaborate with CRM, Brand, Product, and Compliance teams to align acquisition messaging with retention journeys and brand identity. * Own key acquisition KPIs: CPA (by channel and market), ROAS (D7, D30), FTD volume, deposit conversion rates, and player value cohorts. * Implement and maintain accurate tracking (MMP integration, server-side tracking, conversion API) across web and app campaigns. * Establish continuous A/B testing for audiences, creatives, ad formats, and bidding strategies with documented learning agendas. * Monitor competitor social activity, ad creative libraries (Meta Ad Library, TikTok Creative Center), and emerging acquisition tactics.
What We Are Looking For * 5–7+ years of experience in performance marketing, including 3+ years in online gambling/gaming (casino, sportsbook, or poker). * Strong hands-on expertise with Meta Ads Manager, TikTok Ads, Google Ads (gambling vertical), Snapchat Ads, and programmatic platforms. * Proven experience working within gambling advertising restrictions across Tier 1–2 markets (e.g., Canada). * Advanced proficiency in Google Analytics, BI tools (Looker/Tableau), MMPs (AppsFlyer, Adjust), and Excel/Google Sheets for cohort and performance analysis. * Experience managing large-scale acquisition budgets ($250K+ monthly) with a focus on ROI and efficiency. * Ability to brief, evaluate, and optimize creative concepts, with a strong understanding of what drives conversion in gambling marketing.
What You Can Expect * Full-time employment (5/2 schedule). * 8-hour working day with flexible hours between 8:00–17:00 and 10:00–19:00. * 20 vacation days + 12 paid sick leave days annually. * Opportunity to influence the company’s marketing direction. * Autonomy in building and optimizing marketing processes and team structure. * A collaborative and transparent work environment with direct access to leadership. * Continuous professional development and training support. * Referral bonus program.
Additional benefits upon relocation to Bulgaria * Relocation package including apartment support. * Official employment in Bulgaria. * Regular corporate events and vibrant office life. * Daily business lunches. * Access to a modern on-site gym. * Office/hybrid work format.
Interested? If this role sounds like a good match, we’d be happy to connect and discuss details.
