The Social Media Marketing Manager role is part of a project focused on the cryptocurrency sector. You’ll join a Marketing department team, which consists of 8 people.
Key Responsibilities: Strategy Development: Develop social media strategy for various project products in alignment with the overall marketing strategy and own social media channels development. Market & Competitive Intelligence: Continuously analyze market trends and competitors (crypto, blockchain, finance, IT), translating insights into actionable strategy improvements. Content Strategy & Execution: Own the full content lifecycle — from planning to creation and distribution — ensuring consistency and performance across platforms. Content Quality & Team Enablement: Define content guidelines, ensure quality standards, and manage copywriters and designers in delivering high-performing content. Community Growth & Engagement: Own community development and engagement, managing interactions, discussions, and brand reputation. Social Activations & Partnerships: Lead social campaigns (giveaways, AMAs) and manage collaborations with communities, influencers, and KOLs. Performance & Optimization: Own SMM metrics and reporting, continuously optimizing strategies based on data and performance insights.
Requirements: Experience: At least 3 years of experience as an SMM. Proven track record with Twitter, Telegram, Reddit, and LinkedIn; Domain: +1 years in blockchain or cryptocurrency products; Expertise: Experience in developing social media strategies for various product lines (B2B, B2C, VIP), adapting tone of voice to different goals and audiences, as well as experience in localizing and tailoring the overall marketing strategy to each social platform. Community management engagement: Proven skills in building and maintaining engaged social media communities. Technical skills: Proficiency with graphic editors; Languages: English proficiency (Upper-Intermediate or higher); Soft skills: ability to multitask effectively, making swift and responsible decisions.
Nice to have: Social Media Channels: Experience with social platforms such as Discord, YouTube, Binance Square, CMC Community, and other Web3-oriented networks; Technical skills: Basic skills in video editing or motion design.
Conditions and benefits: Remote-friendly culture: Work from anywhere in the world with a flexible schedule in CET timezone; Opportunities for growth: Take advantage of paid training, English-speaking clubs, support for certifications, and participation in professional events; Reliable conditions: Transparent terms, stable compensation, and consistent support; Room for ideas: We work in teams with full autonomy, empowered by our clients to take complete ownership of our projects.
