Radity is a Swiss-based software engineering partner delivering high-quality solutions to global clients, with a growing focus on insurtech.
We are looking for a Senior Marketing Manager to build and scale our demand generation function. This is a hands-on role with ownership, focused on creating inbound pipeline, strengthening our market positioning, and supporting sales with high-quality marketing assets.
You will work closely with founders and sales, shaping how Radity is perceived in the market and how we generate new business.
Why This Role Matters * Build modern marketing with no legacy constraints * Direct impact on pipeline and revenue * Work closely with leadership and influence positioning * Opportunity to grow into a Head of Marketing role * Combine strategy, execution, and ownership
Key Responsibilities
Demand Generation and Content * Build and execute a content-driven demand generation strategy * Create and scale case studies, landing pages, and core website content * Develop clear and credible messaging for B2B IT services and insurtech
LinkedIn and Thought Leadership * Grow Radity’s presence on LinkedIn (company and founder profiles) * Turn project work into high-quality content and narratives * Build authority through consistent and relevant publishing
SEO and Website * Improve website structure, messaging, and conversion * Drive organic traffic growth through SEO-focused content * Optimize key pages for lead generation
Sales Enablement * Work closely with sales to improve materials, messaging, and positioning * Support shorter sales cycles through stronger proof and content * Ensure marketing directly contributes to high-ticket deal conversion
Execution and Scaling * Stay hands-on in execution (content, campaigns, experiments) * Manage freelancers and gradually build a small marketing function * Focus on high-impact activities and clear priorities
Success Metrics * Inbound leads and qualified pipeline * Website conversion and engagement * Performance of case studies and content * Growth of LinkedIn presence and authority
Requirements * 5+ years in B2B marketing * Experience in IT services, software development, or consulting * Strong experience with content and case study creation * Experience with LinkedIn marketing (company and/or personal branding) * Experience with SEO and website optimization * Ability to combine hands-on execution with strategic thinking * Strong English (written and spoken)
Nice to Have * Experience in insurtech or fintech * Experience working with founders or leadership teams * Experience building marketing functions from scratch * Familiarity with AI tools for content and marketing workflows
What We Offer * $3,000—$5,000/month + performance-based bonus * Fully remote and flexible setup * High-impact role with ownership and visibility * Clear growth path towards Member of Management * Work with a Swiss company focused on quality and long-term partnerships
Important
This is not a pure content or social media role. We are looking for someone who can own demand generation, connect marketing to business outcomes, and build a function over time.
