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Описание: |
dNovo Group is looking for a Meta Media Buyer. This is a remote role for someone who knows how to build a paid social strategy, analyze performance data, identify growth opportunities, and turn insights into better campaigns, funnels, messaging, and creatives.
Note: Candidates whose primary experience is in gambling, betting, adult, or other grey-hat industries will not be considered.
What you’ll do
* Plan, launch, and optimize ad campaigns across Meta.
* Research and identify profitable audiences to maximize campaign ROI.
* Monitor, analyze, and optimize campaigns to improve performance and efficiency.
* Develop creative strategy for paid social campaigns, including hooks, messaging angles, ad concepts, and testing ideas.
* Develop briefs for ad assets (static, video) aligned with campaign objectives
* Write ad copy for paid social campaigns.
* Stay up to date with Meta advertising policies, industry trends, and optimization tools.
* Deliver weekly and monthly performance reports.
* Monitor performance metrics such as CPA, CPL, CTR, CPC, CPM, and ROAS, and make data-driven optimization decisions.
What’s required:
* Proven experience as a Media Buyer with strong expertise in Facebook and Instagram traffic.
* Experience managing $10k+ monthly ad budgets in Tier-1 markets.
* Case studies / proven results in lawyer, medical, and other professional service industries.
* Deep experience with Meta Ads Manager (campaign builds, testing, budget pacing, audiences).
* Strong understanding of advertising metrics (CPA, CPM, CPC, CTR, CPL) and experience optimizing them.
* Experience developing ad copy, hooks, and messaging for paid social campaigns
* Experience using AI tools to improve ad creative production, copywriting, research, and testing workflows
* Strong understanding of creative testing and paid social content performance
* Comfortable researching new angles, trends, offers, and competitors to identify what will work
* Analytical mindset with experience using analytics tools and organizing data.
* Excellent communication skills and willingness to contribute ideas for process improvement.
What we offer
* Competitive salary + performance-based bonuses
* Opportunity to work across a variety of industries and clients
* No micromanagement or unnecessary bureaucracy
* Friendly and dynamic work environment
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