Location: Flexible (Hybrid / Remote), Europe Type: Full-time About our client Our client develops digital products in the personal growth & wellbeing space, serving a global B2C audience. The company operates in a high-growth environment where marketing directly drives business performance, not vanity metrics. They are building a more structured and scalable growth engine and are looking for a marketing leader who can own this transformation. The product is accessible to users in more than 130 countries.
The goal of the Senior UAM role is to turn fragmented activities into a systematic, predictable, performance-driven growth model that directly impacts revenue, retention, and user acquisition efficiency. What you will own • End-to-end marketing strategy and performance outcomes • User acquisition and growth channel effectiveness • Performance funnel approach: from creative to conversion in subscription • Budget allocation, scale and ROI logic • Experimentation frameworks and testing culture • Alignment between marketing, product, and analytics • Building processes that scale, not manual tactics,
• Сreative ads management process
Success in this role is measured by business metrics, not campaign volume. Who we are looking for We are looking for a growth-oriented marketing leader, not a traditional brand marketer. * Proven B2C marketing experience (non-negotiable) * 3+ years of marketing experience, with at least 2 years in leadership roles • Deep understanding of performance & growth mechanics (Meta, Google Ads, TikTok) with large budgets • Experience scaling paid acquisition channels • Strong command of unit economics (CAC, LTV, ROAS, retention) • Ability to connect creatives, funnels, and analytics into one system • Experience working in product-centric or startup environments • Comfort operating in evolving, imperfect structures • High ownership and accountability mindset
This role will not suit profiles primarily focused on:
We value commercial thinking, structured problem-solving, and execution maturity. What our client offers * Real ownership of growth and marketing decisions• Direct impact on core business metrics • Ability to design and implement scalable systems • Fast decision cycles and low bureaucracy • Strong product and data environment • Space for experimentation and strategic influence
This is a role for someone who wants visible impact and leverage. Hiring Process The evaluation process focuses on how you think and operate, not generic interviews. * Intro Conversation — Discussion of background, growth experience, and problem-solving approach. * Deep-Dive Interview — Focused on marketing strategy, scaling logic, metrics, and decision frameworks. * Analytical / Case Exercise — A practical scenario reflecting real business challenges. We assess reasoning, prioritization, and commercial thinking. * Final Discussion — Alignment on expectations, ownership scope, and success definition.
What else client offers
— An office with a reliable shelter, generators, satellite internet, and other amenities(Kyiv, Lviv, Warsaw, Madrid).
— Access to our corporate knowledge base and professional communities.
— Personal development plan.
— Compensation for English language learning, external training, and courses.
— Medical insurance and full sick leave compensation.
— Company doctor and massage in the office.
— Sports activities: running, yoga, boxing, and more.
— Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.
