INFOBUS is an international product IT company and one of the leaders in online ticket sales for buses, trains, and flights. Our mission is to make every trip simple, convenient, and full of bright moments. We are looking for a Marketing Product Manager — a strategic thinker at the intersection of technology and marketing, who will become the driving force of our B2C product.
Your responsibilities: * Develop and execute go-to-market strategies for new products and features * Define priorities and manage the product backlog for web and mobile teams * Conduct market and competitor analysis, generate and validate growth hypotheses * Collaborate with UX/UI teams to improve user experience (onboarding, retention, conversion) * Prepare clear technical requirements for development teams * Coordinate cross-functional collaboration between engineering, marketing, analytics, and BizDev teams * Work with MarTech tools and integrations (including Customer.io) * Track and optimize key metrics: retention, LTV, CAC, ROI, CSAT, market share * Collaborate with SEO/SEM/SMM specialists to improve traffic efficiency * Run A/B tests and apply growth hacking approaches
Requirements: * 3+ years of experience as a Product Manager / Marketing Product Manager (preferably in e-commerce or mobile products) * Strong understanding of digital marketing channels: SEO, SEM, SMM, email marketing * Experience with mobile analytics tools (AppsFlyer, Firebase) * Experience with Google Analytics 4, GTM, and BI tools (Looker or similar) * Basic knowledge of API, SQL, and SDLC * Experience with CDP platforms (e.g., Segment) * Strong understanding of UX/UI principles * Experience with task tracking tools (ClickUp or similar) and documentation tools (Confluence) * Strong analytical thinking and results-oriented mindset * English — Intermediate (B1) or higher.
We offer: * Remote-first company with flexible schedule. * Compensation for education and conferences. * Chance to shape company strategy on the European market. * Friendly and professional team. * Support for your ideas and resources to make them happen. * Regular online & offline team events.
