Role Mission The Head of Sales is accountable for leading the sales function and driving growth by designing, building, and scaling an AI- and automation-powered sales engine that delivers a predictable pipeline and revenue growth, increases conversion speed and efficiency, and outperforms traditional agency sales models through data-driven experimentation and disciplined execution. Key responsibilities * Lead the transformation of sales into a scalable, AI- and automation-enabled operating model where repetitive work is automated, and the team focuses on higher-value activities: experimentation, process improvement, relationship-building, and conversion quality. * Define the architecture of sales processes, communicate requirements and set priorities for the implementation team, and continuously improve automation and AI workflows to ensure they outperform manual execution and fit the company’s broader ecosystem as the business scales. * Improve outreach effectiveness through sharper ICP and buyer persona definition, higher targeting quality, and continuous optimization of AI-assisted messaging, prompts, and workflows. * Build and operate a predictable revenue engine across outbound, referrals, partnerships, and account expansion channels. * Own sales strategy, pipeline generation, conversion performance, and revenue targets. * Conduct sales calls. * Oversee the account management approach for newly won accounts to ensure strong onboarding, relationship continuity, and expansion opportunities. * Standardize the sales process, CRM discipline, and reporting practices. * Lead and structure the SDR team with clear accountability, role clarity, and performance expectations. * Establish a strong performance management system through KPIs, OKRs, regular reviews, and clear accountability mechanisms. * Drive a culture of disciplined metrics tracking and real-time visibility into sales process efficiency and commercial performance. * Ensure tight alignment between Sales, Marketing, Recruitment, and Operations to support consistent demand generation, conversion, delivery readiness, and client growth.
Key Initiatives Under the Head of Sales Ownership The Head of Sales owns outcomes across: * Outbound lead generation and continuous experimentation. * Funnel conversion and pipeline optimization. * AI SDR workflows, including lead response and follow-up automation. * Trigger-based outreach driven by buying signals such as new hires, funding, and hiring gaps. * Referral program development. * Sales calls. * Reactivation of former clients and lost opportunities. * Sales knowledge systems and documentation, with Notion serving as the source of truth.
Execution may be delegated — ownership is not. Required Competencies * Strong B2B service sales leadership experience, ideally in IT staffing, recruitment, or tech services. * Proven ability to build repeatable outbound and multi-channel lead generation systems. * Strong bias toward action, experimentation, iteration, and continuous improvement. * Strong systems thinking, with the ability to design around funnels, buying signals, workflows, and operational constraints. * Understands sales as an integrated operating system rather than a set of isolated activities. * Able to design commercial processes that are scalable, measurable, and repeatable. * Uses data to challenge assumptions, improve decisions, and constructively raise performance standards. * Able to operate both strategically and hands-on in a growing company environment. * Proven ability to hire, coach, and scale a sales team with clear ownership and accountability. * High standards of performance without resorting to micromanagement. * Able to challenge peers and the CEO constructively in pursuit of better commercial outcomes. * Builds cross-functional trust through competence, clarity, and reliability. * Comfortable with modern sales tooling, automations, and AI-enabled systems. * May not personally execute every workflow, but is deeply literate in modern sales systems and demanding in outcomes.
Strong advantage * Strong practical fluency in using LLMs such as ChatGPT, Claude, and Gemini to improve sales workflows, messaging, research, and process design.
Cultural Fit * Ownership and accountability. * Proactive, self-directed working style. * Builder mindset. * Comfort with high accountability and growth pressure. * Honest, direct, and constructive communication. * Collaborative, low-ego approach across functions.
When you apply for the role, please answer the following questions: * How much experience do you have in IT B2B sales? * Do you have experience in architecting sales processes? * What is your current level of proficiency in English? * What are your monthly salary expectations (fixed salary, gross amount in USD)? * When can you start?
