MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
CleanMyMac is our flagship product and the strongest brand in the MacPaw ecosystem, with the highest awareness, reach, and a big marketing team. We’re now looking for a Brand Marketing Manager to lead and grow the CleanMyMac brand while contributing to MacPaw’s broader brand presence.
This role opens as our previous Brand Marketing Manager steps into the Head of Brand Marketing position. But you’ll still work closely, especially during the first months, and gradually take on more autonomy — owning strategy execution and leading a cross-functional brand team of 6 people.
You will empower one of the most recognizable Mac brands out there — with real ownership, a strong team, and the chance to influence how CleanMyMac and MacPaw show up to millions of users worldwide.
If you’re excited about brand leadership, love turning strategy into action, and want to work with a product that truly matters to its users — we’d love to meet you.
Note: please include a portfolio of brand or marketing projects with your CV, describing your role, responsibilities, and impact in each of them. In this role, you will: * Create and execute the brand strategy aligned with marketing strategy by defining target audiences and analyzing their preferences, researching and forecasting industry trends, analyzing competitors’ updates, etc. in order to ensure the company is reaching target audience and growing desired brand awareness, perception and reputation. * Based on market/industry/audience research and brand goals, develop brand campaigns by planning and translating goals to different communication channels (influencers, PR, SMM, events etc.), managing and controlling their performance aimed to improve the effectiveness of brand communication, recognition and positioning. * Develop bottom-up forecasts and budgets for brand strategy and promotional campaigns, and manage budget execution to align with brand goals. * Design a reporting environment and structure to capture the current state of brand campaigns and their business impact, identify potential opportunities for improvement, and adapt our strategies accordingly. * Provide timely delivery of ongoing operational analytics to relevant teams. * Manage the team of specialists from internal marketing teams and/or external agencies/freelancers in brand campaign execution by prioritizing and assigning tasks and accepting the results of their performance. * Keep abreast of emerging trends and technologies by organizing various products’ customer behavior research and analysis aimed at gaining insights and finding opportunities to increase brand strategy effectiveness.
Skills you’ll need to bring: * Strategic goal setting and planning. Proven ability to translate high-level business and marketing goals into actionable brand strategies driven by measurable goals. * Multi-channel campaign management. Experience in designing, launching, and evaluating complex campaigns that use the powers PR, social media, influencers, and events simultaneously. Cross-channel collaboration experience is a must. * Budget management. Experience in developing bottom-up forecasts, managing strict budgets, and assessing spend efficiency on a monthly and quarterly basis. * Data-driven decision making. High proficiency in brand analytics, understanding both behavioral and perceptual metrics. The ability not just to analyze data but to derive insights to guide brand strategies. * Cross-functional team management. Proven experience in managing and motivating teams of diverse professionals, setting clear objectives, conducting performance reviews, and fostering professional growth. * Branded content production supervision. Experience in creative production, with the ability to guide teams in producing high-quality, on-brand materials. * Market research proficiency. Ability to order, interpret, and apply diverse market research (such as customer behavior and brand health measurement) to inform the brand roadmap. * Solid understanding of science-based marketing and brand growth strategies, familiarity with CEP, JTBD, and mental and physical availability improvement practices.
As a plus: * Strong negotiation skills for handling contracts with freelancers and agencies, ensuring quality delivery and cost control. Agency experience is a plus. * Cases of online reputation management for digital-native brands (SaaS, B2B tech, lifestyle tech) are a major plus. * Experience handling creative brand activations (events, short-term campaigns, PR activations) in English-speaking markets is a major plus. * Experience managing rebrandings, brand partnerships, or brand ambassadorships with measurable results is a major plus. * Hands-on experience with analytical tools (e.g., Looker Studio, Tableau, Google Analytics 4) and project management software (e.g., Asana, Jira) used by your internal teams.
What we offer*: * We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible. * We are committed to our veterans Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve. * Hybrid work model Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. * Your health always comes first We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses. * Flexible working hours You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation. * Space to grow both professionally and personally Education opportunities to grow both hard and soft skills, annual development reviews, and internal community. * Teams we are proud of We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback. * Office designed for people (and pets) Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs). * Time-off policy that covers life’s needs Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw. * Join social initiatives with MacPawCares MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place. * We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. * ome benefits are under development, and new adjustments are possible.
