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Описание: |
Promin Apps is a product-first company on a mission to help people feel better, move more, and live healthier lives — physically and emotionally.
At the intersection of AI, data, behavioral science, and personalization, we build thoughtful digital products that support fundamental lifestyle changes — from yoga and fitness to better habits and mental well-being.
Now, we’re looking for a user-centric Product Marketing Manager — someone who will drive real growth by deeply understanding the audience, crafting compelling product narratives, and bridging the gap between user needs and business goals.
What to expect:
— Focus on Tier-1 markets (US and others) with strong early traction and growth potential;
— Startup spirit: flat structure, transparency, and true ownership;
— Supportive leadership that values creativity, speed, and initiative;
— Robust infrastructure for rapid experimentation — funnel builder, analytics, and an expanding A/B testing base;
— Collaborate with an experienced UA, Creative Production and PPC team — no need to handle traffic directly;
— Clear career path into Senior -> Lead -> Head of Product Marketing -> General Manager roles as the company scales.
What you will do:
— Optimize the full conversion funnel — from onboarding to purchase — with a strong focus on web flows, monetization models, and pricing;
— Design, test, and scale new monetization strategies to outperform market benchmarks and increase ARPU, Conversion, LTV;
— Run A/B tests end-to-end, analyze results, and quickly implement data-driven improvements;
— Leverage AI tools to enhance hypothesis generation, prioritization, and A/B testing processes (including ideation, analysis, and insight extraction);
— Research markets, competitors, and user behavior (via interviews, heatmaps, and analytics) to uncover growth opportunities and user pain points;
— Formulate and validate hypotheses across different funnel stages using both quantitative and qualitative data;
— Collaborate cross-functionally with UA, Creative Production, Design, and Analytics to ensure alignment, fast execution, and measurable impact.
What we’re looking for:
— 1+ year of experience in Growth, Product Marketing roles, including B2C subscription-based products;
— Track record in conversion optimization, monetization, and pricing strategy (web experience highly preferred);
— Hands-on experience in A/B testing, data analysis, and data-driven decision-making;
— Practical experience using AI tools to support hypothesis generation, experimentation (A/B testing), and data analysis;
— Understanding of unit economics, key product and marketing metrics;
— Ability to conduct market and competitor research and analyze user behavior to identify growth opportunities;
— Analytical yet user-centric mindset, with the ability to balance monetization goals and customer value;
— Confident English (B2+).
What we offer:
— Work from anywhere with a fully remote setup that adapts to your lifestyle;
— Flexible working hours that align with your most productive rhythm;
— Basic benefits package, including paid vacation, sick leave, and more;
— Personal and professional support, with advocacy available when you need a hand;
— Access to a curated corporate library filled with resources to fuel your continuous learning and development.
We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you — send over your CV, and let’s talk!
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