Our Team Depositphotos (by VistaPrint) is a global creative platform with 300M+ licensed images, videos, vectors, illustrations, and music files. Powered by talented professionals worldwide and cutting-edge technology, we crafted an ideal space where business meets creativity. We provide AI tools and enterprise solutions to help creators and businesses bring ideas to life.
As part of the Marketing Team, the Senior Channel Marketing Specialist will own and execute lifecycle marketing strategies that drive growth and customer engagement across email, push notifications, and on-site channels. What You Will Do * Platform & Campaign Management: * Utilize Iterable, Braze, or similar tools to build, launch, and optimize lifecycle campaigns and customer journeys across email, push, and on-site channels, owning end-to-end execution. * Data & Optimization: * Leverage customer data and behavioral insights for segmentation, personalization, and campaign strategy * Run A/B tests to improve engagement, conversion, retention, and LTV. * Performance Analysis: * Monitor and analyze campaign performance, generating insights and recommendations to continuously improve channel effectiveness and business metrics. * Collaboration: * Strong communication and cross-functional team collaboration with product, analytics, sales, copywriting, and design teams.
Your Qualifications At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities. * Experience in CRM, lifecycle management, or channel marketing, with proven ownership of multi-channel campaigns and measurable impact * Strong analytical mindset with the ability to interpret data and make data-driven decisions * Experience with marketing automation platforms (Iterable, Braze, etc.) and CRM systems * Experience with continuous A/B testing * Solid understanding of segmentation, personalization, and lifecycle marketing principles * Strong communication and organizational skills
Nice to Have * Experience in mobile app marketing * Experience with B2B segments
