About the Role Enavate is a dynamic, North American-based IT company and a Microsoft Gold Partner, renowned for revolutionizing the SMB industry through industry-based business solutions. As we expand in Europe, we are looking for a data-driven and detail-oriented Marketing Operations Analyst to support the performance, scalability, and efficiency of our marketing programs. You will play a key role in uncovering insights through data, managing marketing tools and technologies, and ensuring that our marketing strategies are grounded in measurable performance and business impact.
Report to: Sales Operations Manager POD: Growth Location: Ukraine (remote) Type: Full-Time Your Impact and Key Responsibilities: Data Analysis & Reporting: * Analyze large and complex marketing datasets to identify trends, performance gaps, and growth opportunities. * Build and maintain reports and dashboards in Power BI (or similar tools) to measure marketing performance and ROI. * Deliver actionable insights to marketing and sales stakeholders to inform campaign strategy and channel optimization.
Marketing Performance Measurement: * Track and measure multi-channel marketing campaigns (email, digital, events, paid media) across the funnel. * Support attribution modeling and funnel analysis to connect marketing efforts to pipeline and revenue outcomes. * Regularly audit and improve campaign tracking practices using UTM parameters and analytics tools.
Tools & Technology Management: * Manage and optimize marketing automation and CRM systems (e.g., HubSpot, Salesforce). * Ensure accurate data flow, integrations, and synchronization between platforms. * Partner with RevOps, Sales Ops, and IT teams to implement enhancements or troubleshoot issues in tools and processes.
Process Improvement & Strategy Support: * Support lead scoring, segmentation, and lifecycle management efforts. * Identify opportunities for operational efficiency in campaign execution, data flows, and reporting. * Assist in building scalable processes and documentation to support the marketing team’s growth. * Assist in marketing list management and email nurture optimization based on data trends.
What We’re Looking For: * 3+ years of experience in a marketing operations, analytics, or related role. * Strong analytical skills with the ability to work with large datasets and translate data into insights. * Hands-on experience with marketing platforms such as HubSpot, Salesforce, and Power BI (or similar tools). * Solid understanding of marketing funnels, buyer journeys, and digital campaign performance metrics. * Business acumen to connect marketing performance with broader KPIs like pipeline, revenue, and retention. * Proficiency with Excel or Google Sheets; familiarity with SQL is a plus.
Preferred Qualifications: * Experience in a B2B or SaaS marketing environment. * Familiarity with campaign attribution models and marketing analytics best practices. * Experience using Google Analytics, Looker, or other BI/analytics platforms. * Ability to work cross-functionally with Marketing, Sales, and Finance teams.
