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Описание: |
We’re looking for a Middle Marketing Manager to execute and scale our brand presence across content, storytelling, personal brands, PR, and YouTube.
This role is strongly focused on high-quality messaging, narratives, and content that drives positioning and demand — not just output.
You will work under the guidance of a Senior Marketer, collaborate closely with a copywriter, and work with the internal team to turn our positioning into clear stories, strong copy, and consistent execution across channels.
This role is hands-on, creative, and ownership-driven, with a strong emphasis on thinking, writing, and shaping narratives.
Key Responsibilities
LinkedIn & Content
* Own LinkedIn as a core channel (company page + key personal profiles)
* Translate brand positioning and business goals into clear narratives, strong angles, and compelling copy
* Define content strategy, storytelling frameworks, and messaging
* Create high-quality written content personally and/or guide copywriter under your supervision
* Ensure consistency in tone of voice, positioning, and storytelling across all content
* Collaborate with the Sales team on lead generation through LinkedIn content
Personal Branding
* Develop and scale personal brands of founders and key experts
* Work on positioning, narratives, and content formats
* Look for the opportunities on international markets for key brands
YouTube
* Manage and grow the company YouTube channel
* Define content ideas, formats, and topics
* Coordinate production (scripts, recording, publishing)
PR & Media
* Work with industry media, podcasts, and platforms
* Pitch topics, secure interviews, and publications
* Support expert positioning of the company and founders
Analytics & Performance
* Track performance across channels (LinkedIn, content, partnerships, YouTube, PR)
* Analyze metrics, identify patterns, and draw conclusions
* Turn data into insights and actionable improvements
Requirements
Must-have
* 3+ years of marketing experience in IT / tech companies / recruiting
* Fluent English (spoken and written)
* Strong copywriting and storytelling skills
* Portfolio of content or texts:
* created personally or
* created by copywriters/content creators under your leadership
* Experience managing or developing a YouTube channel
* Experience with personal brand development
* PR experience (media relations, interviews, publications)
* Strong analytical skills and performance tracking mindset
Mindset
* Strong AI mindset: confident use of AI tools for automation, research, content, and analytics, with a clear understanding of limits and trade-offs
* Curious, ambitious, and proactive
* Ownership-driven, not task-driven
* Comfortable working with senior stakeholders
* Focused on impact, not activity
Nice to Have
* Existing media or partnership network
* Experience with international markets
* Email marketing experience
* Experience with Hootsuite, GA4, Clarity
What We Offer
* Mentorship and guidance from a Senior Marketer and CEO
* Close collaboration with founders and core team
* Clear ownership and visible impact
* Minimal bureaucracy and fast decision-making
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